KYE stands for Kill Your Ego. More than quality clothing and a disregard for social norms, KYE is about shedding ego at all costs. Ego is everywhere. It's in the way we fail our career, how we boast our plans, and what we speak at our friends. We believe the collective damage done by ego can have lasting effects. We want a new collective. The Kye Collective.
Find out as soon as our first line of fashion launches. In the mean time, work on that ego!
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